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My name is Keith Nicholls and I began my career in the powersports industry in 1989. With over 30 years of experience under my belt, I have worked with nearly every brand in the industry, from small salvage yards to large retail chains.


I understand the importance of a well-run powersports parts department. With years of experience in the industry, I know first-hand how much is overlooked and misunderstood.


That is where I come in. I am here to provide you with expert advice and consultation services, ensuring that your powersports parts department is running at its best. I am committed to providing you with the tools and knowledge necessary to succeed in the competitive powersports market. I am dedicated to helping your dealership maximize profits. I've noticed that many dealers leave money on the table in the parts department, and I've developed a plan to fix that.

My wealth of knowledge and expertise is at your disposal. Let me introduce myself and show you how I can help.

Keith Nicholls - owner
Motorcycle Race
Woman sitting on a street bike
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